Bebo

AOL launches its originally British Social Bebo community today simultaneously in Germany, France, Italy, Spain and the Netherlands. Bebo is so far in English-speaking countries and Poland and is attended by its own account internationally to 22 million unique users. In Germany, wants to Bebo users on the shank of the AOL and ICQ Instant Messager build the network to be ushered. Bebo is a kind of focal point in the network: the “World Receiver” collects news feeds various other social media offerings, such as Facebook, MySpace, YouTube, Flickr, Twitter and Delicious. Also incoming e-mails in AOL, Yahoo or Google account will be displayed.

Against competitors also wants to be with Bebo Open Media Platform to its claim. It allows companies to channel their own video content presented. In Germany, including works Bebo with RTLs Clipfish together. The international partners include, inter alia MTV, BBC and CBS. The companies earn on the circuit with advertising, which is funded Bebo. Possible are display ads, or “Engagement Marketing” in which advertisers are eg its own profile page, or games with Bebo members can be in touch. AOL operates in Europe with several marketers, including its own online marketers Platform A.

Background: AOL Bebo verleibte to early 2008, to the business community. I understand, the parent AOL Time Warner 850 million U.S. dollars (about 552 million euros) deal for the locker.