How Bebo is the UK & Ireland’s most popular social network, it is no surprise that there are many different ways that businesses and organizations can tap into Bebo as a means to exercise fans, the proliferation of words and simply entertaining people. There are 40million user profiles on Bebo, and it was the soil for sowing some pioneering developments in online communication, perhaps best known for onlilne drama series such as Kate Modern and Sofia’s Diary. The fact that Kate Modern won a BAFTA and one of the most popular episodes of Kate Modern receive 1.5million views (when the Big Brother TV final episode in the same year received only 900,000 views) is a testament to the success of the platform.
The most common and easiest way to the market, Bebo is the creation of a profile page for your product or brand. Hundreds of these pages are there, but I wonder how many percent of them are always actively in use. One of the biggest mistakes companies make is to stick something hurry up and then realize that they do not have the resources to actually do something with the page, Bebo and explore possible “friends”, or worse of all - respond to inquiries. Creating a page on Bebo is the easy part, the administration of the responses, requests, questions - and let’s face it - spam, is quite another. But by far the most successful profile pages on Bebo actually putting something back into the community. Freebies, competitions, fun games and useful widgets are sure to gain more Brownie points than simply hitting a marketing message on a profile page and in the expectation Bebo-ERS, with her. Nobody wants to be associated with an ad.
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